“Be a good customer first to become a good seller!”

All successful marketers know that marketing is twenty percent product knowledge and eighty percent psychology. So is knowing psychology really that important? For example, does knowing Freud’s pleasure principle help market your product or service? It is useful to examine the connection between the concepts before moving on to this.

Psychology is the branch of science that studies the emotions and behavior of living things. Marketing, on the other hand, is the process that attracts customers’ attention and changes their minds when purchasing a product, thus enabling them to realize their purchasing behavior.

Psychology applications are built on the concept of empathy. As we all know, empathy is when a person puts himself in another person’s shoes and perceives their thoughts and feelings accurately. In this way, we become more familiar with other people’s thought systems and can make inferences.

When we want to apply this system of thought to the marketing side, it can be concluded that we need to be a good customer before being a good seller. When looking at your product or service, you should forget for a while that you are its seller and examine it from the customer’s perspective. Therefore, before you can be a good salesman, you need to be a good customer of what you market.

It will allow you to accurately analyze what needs and wants a customer can meet with that product or service. If we look at it from a psychological perspective, according to Freud, what inner satisfaction does the thing you want to sell for people who are constantly looking for pleasure achieve for your customers?

Finally, an Indian proverb is a summary of what is wanted to be told: “To understand my life, first put on my shoes and walk the same roads and streets that I have walked. Stumble on the stones where I tripped, get up again, and follow the same path again, just like I did, only then can you understand me.”

This means that before marketing a product, you must assume the identity of the customer, accurately analyze what thought processes they went through before purchasing that product, and create your marketing strategies according to this plan.